WHAT IS A CONVERSION FUNNEL, HOW IT WORKS & EXAMPLES

How conversion funnel creates a better customer journey..???

A conversion funnel is a marketing concept that visually represents the stages a potential customer goes through before making a purchase or taking a desired action. It visualizes the customer journey from initial awareness to the ultimate conversion. It is also known as a sales funnel. All leads start at the top of the funnel. As customers discover more about your company, they move closer to acquiring your product or service. Understanding how individuals move through your conversion funnel is critical for being a successful marketer since it allows you to engage prospects, answer questions about your company, and resolve issues.

Stages of the conversion funnel

Awareness

The awareness stage is the first phase in the conversion funnel, representing the initial interaction between a potential customer and a brand. At this point, individuals become aware of the existence of a product, service, or brand. The primary goal of the awareness stage is to attract attention and generate interest in a target audience. To drive awareness, brands want to get in front of consumers where they are. This could include television, radio, digital advertising, social media campaigns, and more.

Consideration

The awareness stage is the first phase in the conversion funnel, representing the initial interaction between a potential customer and a brand. At this point, individuals become aware of the existence of a product, service, or brand. The primary goal of the awareness stage is to attract attention and generate interest in a target audience. To drive awareness, brands want to get in front of consumers where they are. This could include television, radio, digital advertising, social media campaigns, and more.

Conversion

The main goal of this stage is to encourage customers to take the desired action. This could be making a purchase, signing up for a service, subscribing to a newsletter, or any other specific goal set by the business. Businesses use clear and compelling Calls-to-Action (CTAs) to guide users toward the conversion point. Whether it’s a “Buy Now” button, a signup form, or a subscription link, the CTA prompts users to take action. A smooth and user-friendly experience during the conversion process is critical. Any obstacles or friction that could deter users from completing the desired action should be minimized.

Loyalty

Positive interactions during and after the conversion stage can help influence whether a customer becomes a repeat customer. Therefore, after a successful conversion, businesses continue to engage with customers through various post-purchase communications, such as order confirmations, shipping updates, and thank-you messages. Many businesses implement loyalty programs to incentivize repeat purchases. These programs may include discounts, rewards, or exclusive offers for loyal customers. Loyal customers who have positive experiences with a brand may become advocates. They recommend the brand to others, write positive reviews, and contribute to word-of-mouth marketing.

 

 

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