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MARKETING ENVIORNMENT: DEFINITION, TYPES & COMPONENTS

Marketing environment refers to the external and internal factors that significantly affect a company’s marketing efforts and overall business operations. A thorough analysis of the marketing environment is essential for marketers to achieve their marketing goals properly. It provides valuable insights and information essential for marketers to develop effective marketing strategies, make informed decisions and

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POTER’S FIVE FORCES ANALYSIS: OVERVIEW, EXAMPLES & HOW TO USE

Organizations use different strategies and analyses to run their businesses successfully. Potter’s “five forces analysis” can be introduced as an analysis that studies the industry in which each business belongs. This analysis identifies five competitive forces that shape each industry and helps determine an industry’s opportunities and threats. Five-force analysis is frequently used by any

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